Antom and Google Gemini expand Google AI Plus access in Asia
The partnership began in Indonesia with a 12-month student trial distributed through DANA, GoPay, Tokopedia and selected retail locations.
Antom and Google Gemini have announced a strategic partnership to expand access to Google AI Plus and other artificial-intelligence tools in Asia. The announcement positions Antom, Ant International’s merchant payment and digitisation business, as the distribution and growth partner for services aimed at learning, creativity and productivity.
The collaboration is built around A+Rewards, Antom’s digital marketing solution, and its network of digital payment apps, e-commerce platforms and lifestyle-service providers. Antom says A+Rewards uses privacy-preserving computing and AI technologies, and is integrated into more than 30 leading digital platform partners. Those integrations provide in-app entry points where users can discover brand and digital-service offers, including subscription trials.
For Southeast Asia’s innovation businesses, the announcement highlights a route for digital services to reach consumers through established local platforms rather than relying only on direct customer acquisition. It also illustrates how payment and commerce touchpoints can be combined with promotional distribution for subscription-based products. The source does not announce a new integration for every Southeast Asian market; it identifies Indonesia as the initiative’s first market and says more markets are planned.
The Indonesian initiative debuted in July, before the partnership announcement. It began with a 12-month free trial of Google AI Plus for students aged 18 to 25. Eligible users could claim the offer through DANA and GoPay digital wallets, Tokopedia, and participating offline locations of MomoYo, a dessert and beverage brand. Antom says the initiative had reached about 10 million users in Indonesia at the time of the announcement.
The scale described by Antom is significant for businesses assessing regional distribution partnerships: A+Rewards connects about 2.85 billion active digital payment users, while Antom says its payment infrastructure supports more than 300 payment methods through one integration and reaches consumers in more than 200 markets. These figures describe Antom’s stated network and capabilities, not guaranteed access or commercial outcomes for other companies.
Antom’s CEO Gary Liu described the model as a two-way growth engine, linking AI companies with local users while helping local partners enrich their offerings and deepen engagement. The announcement does not disclose commercial terms, fees or a timetable for expansion beyond Indonesia.
