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# Coda reports game purchases through TikTok creator links
- URL: https://www.southeastasiaconnect.com/coda-tiktok-gaming-codashop-views-click-purchase-rates-20261030/
- Published: 2026-10-31T02:37:55.000Z
- Updated: 2026-10-31T16:45:27.000Z
- Description: The five-market channel sends viewers to Codashop for checkout, adding creator referrals to an established digital-goods store.
- Author: Southeast Asia Editorial Team
- Tags: News, #sea-section-news, Southeast Asia, Gaming

[Coda](https://www.coda.co/?ref=southeastasiaconnect.com) has reported purchases from a creator channel that sends [TikTok](https://www.tiktok.com/?ref=southeastasiaconnect.com) viewers to [Codashop](https://www.codashop.com/?ref=southeastasiaconnect.com), its digital-goods store. The [30 October disclosure](https://www.coda.co/press/coda-tiktok-gaming-1b-views/?ref=southeastasiaconnect.com) covers an arrangement operating since mid-June in Thailand, Malaysia, Singapore, Indonesia and the Philippines.

Creators feature game top-ups, gift cards and other Codashop-listed goods in videos and livestreams, with links taking viewers to the store to buy. Coda says around 5% of clicks converted to purchases and most buyers were new to Codashop.

## A referral route into an existing store

The [same announcement](https://www.coda.co/press/coda-tiktok-gaming-1b-views/?ref=southeastasiaconnect.com) places the channel alongside a larger existing business: Codashop records more than six million transactions and 13 million site visits each month. Those are store-wide figures, not transactions attributed to TikTok. They describe the destination the creator links feed into.

For a game publisher, the arrangement adds a way to bring audiences from content into a storefront where digital goods are already sold. Discovery happens in the creator’s video; the purchase takes place on Codashop.

Coda reports one billion views for linked creator videos since launch and average click-through above 5%. Its purchase conversion rate uses clicks, not views. The release gives no underlying click count or channel revenue, so these figures do not establish a transaction total or the additional sales the channel generated for publishers.