Coda reports game purchases through TikTok creator links
The five-market channel sends viewers to Codashop for checkout, adding creator referrals to an established digital-goods store.
Coda has reported purchases from a creator channel that sends TikTok viewers to Codashop, its digital-goods store. The 30 October disclosure covers an arrangement operating since mid-June in Thailand, Malaysia, Singapore, Indonesia and the Philippines.
Creators feature game top-ups, gift cards and other Codashop-listed goods in videos and livestreams, with links taking viewers to the store to buy. Coda says around 5% of clicks converted to purchases and most buyers were new to Codashop.
A referral route into an existing store
The same announcement places the channel alongside a larger existing business: Codashop records more than six million transactions and 13 million site visits each month. Those are store-wide figures, not transactions attributed to TikTok. They describe the destination the creator links feed into.
For a game publisher, the arrangement adds a way to bring audiences from content into a storefront where digital goods are already sold. Discovery happens in the creator’s video; the purchase takes place on Codashop.
Coda reports one billion views for linked creator videos since launch and average click-through above 5%. Its purchase conversion rate uses clicks, not views. The release gives no underlying click count or channel revenue, so these figures do not establish a transaction total or the additional sales the channel generated for publishers.
