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Godrej opens first phase of Indonesian factory in IDR500bn expansion

The Kendal site starts with household insecticides as Godrej adds manufacturing capacity for Indonesia and plans regional exports.

· Southeast Asia Editorial Team

Illustrative unbranded household-insecticide packaging line with technicians; not Godrej’s actual Kendal facility or a record of its production volume.
Illustrative scene created for SEA Connect

Godrej Consumer Products Indonesia inaugurated the first phase of its new factory in Central Java’s Kendal Special Economic Zone on 6 October. The opening is part of an announced IDR 500 billion investment in the Indonesian site. The first phase occupies 2.5 hectares of a 5.5-hectare plot and is dedicated to household insecticides, adding a manufacturing location for a product category the company already sells in Indonesia.

Godrej says the wider Kendal investment is expected to expand its home and personal care production capacity by approximately 15%. That is the company’s planned capacity gain across the investment, not a measured increase already delivered by the first phase. Its chief executive described existing capacity utilisation of 75–80% as a reason to add room for future demand. The company intends the site to serve Indonesian customers and support exports around the region.

Why the Indonesian expansion matters

Godrej has operated in Indonesia since 2010. In its opening release, it said the local business has grown 4.5 times since then and that brands including HIT, Stella, Mitu and NYU reach roughly one in four Indonesian households. A new plant in the same market gives the business a platform to expand supply as demand develops.

The company built the first phase in just over a year and says it designed technology and data into the site from the start. Godrej describes that design as a way to see demand more clearly and make manufacturing decisions faster. For distributors and retailers, the practical question is when the new site’s household-insecticide output becomes available in the products and volumes they buy.

First phase open, wider plan ahead

The Kendal government’s ceremony gallery corroborates the local opening event.

The site therefore gives Indonesian channel partners and competing manufacturers a concrete new production footprint to assess. Whether it changes supply terms, export flows or market share will become clearer when Godrej reports operating volumes and product availability from Kendal. The completed development today is the first-phase opening, with the wider capacity plan still to be delivered.

Source: Godrej Consumer Products’ original 6 October 2026 Kendal opening release; Kendal government ceremony gallery.