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# Google brings AI Mode ads to Malaysia, the Philippines and Singapore
- URL: https://www.southeastasiaconnect.com/google-ai-mode-ads-malaysia-philippines-singapore-20261028/
- Published: 2026-10-30T06:12:45.000Z
- Updated: 2026-10-31T17:11:16.000Z
- Description: Existing Search, Shopping and Performance Max campaigns can enter the new English-language placement without a separate campaign or budget.
- Author: Southeast Asia Editorial Team
- Tags: News, #sea-section-news, Malaysia, Philippines, Singapore, Marketing Tech

[Google](https://about.google/?ref=southeastasiaconnect.com) has expanded advertising in AI Mode, its conversational Search experience, to Malaysia, the Philippines and Singapore. The [28 October announcement](https://blog.google/products/ads-commerce/ads-in-ai-mode-global/?ref=southeastasiaconnect.com) gives advertisers in the three markets another place where their existing campaigns can appear as people explore products and services through longer questions.

[Google Ads guidance](https://support.google.com/google-ads/answer/18826097?ref=southeastasiaconnect.com) says eligible Search, Shopping and Performance Max campaigns can participate in these English-language placements through the existing ad auction. Advertisers do not need a separate AI Mode campaign or budget. Ads are labelled “Sponsored”.

The change also broadens how an ad can match a question. Broad-match Search targeting, Shopping, Performance Max and AI Max for Search can qualify for contextual matching based on the question and the generated response. Exact- and phrase-match Search keywords remain eligible for direct commercial queries, rather than that wider contextual matching.

For a regional search team, the distinction affects which existing campaign setups can reach someone who is still exploring a purchase, as well as someone already asking for a specific product.

Measurement remains within the existing campaign structure. Google includes impressions, clicks, conversions and cost from these experiences in aggregate campaign reporting; its guidance does not provide a separate AI Mode placement breakdown. A movement in a campaign’s total results therefore cannot by itself establish the effect of the new placement.