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# Graas raises US$17 million and acquires Trustana for commerce AI data
- URL: https://www.southeastasiaconnect.com/graas-series-b-trustana-commerce-ai-data/
- Published: 2026-08-14T07:01:12.000Z
- Updated: 2026-09-22T02:43:11.000Z
- Description: The Singapore commerce-technology company says the funding and acquisition will expand the data layer behind its AI tools for brands operating across Asia.
- Author: Southeast Asia Connect Editors
- Tags: #sea-section-news, #sea-source-5f88bec57742a3756a281abb

Singapore-based commerce technology company [Graas](https://www.graas.ai/in-the-news/graas-series-b-trustana-acquisition?ref=southeastasiaconnect.com) has raised US$17 million in Series B funding and completed its acquisition of Trustana. The combination matters for Southeast Asian brands because it brings product, sales and marketplace data into the same operating layer used by Graas' AI tools.

[Graas](https://www.graas.ai/in-the-news/graas-series-b-trustana-acquisition?ref=southeastasiaconnect.com) said LemmaTree led the round, with participation from existing and new investors. The company did not disclose the acquisition price or a valuation for the funding round.

Trustana provides product-data and catalogue tools for brands and distributors. [Graas](https://www.graas.ai/in-the-news/graas-series-b-trustana-acquisition?ref=southeastasiaconnect.com) said the acquired capabilities will help merchants structure product information and connect it with marketplace, advertising and inventory data.

For businesses selling across Southeast Asia, fragmented data remains a practical obstacle. Product details, stock positions, advertising spend and marketplace sales often sit in separate systems, making it harder to compare performance or act quickly when demand changes.

The acquisition gives [Graas](https://www.graas.ai/in-the-news/graas-series-b-trustana-acquisition?ref=southeastasiaconnect.com) a broader data foundation, but the commercial test will be whether customers can integrate their existing systems without costly implementation work and improve day-to-day decisions rather than simply add another dashboard.

Customers and investors should watch integration progress, adoption across markets and evidence that the combined platform improves inventory, merchandising or marketing outcomes.

## Source note

Graas disclosed the figures and plans in a filing or company announcement dated 2026-08-12\. Forward-looking statements remain attributed to the company.

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