Grab and OpenAI target more than 3,000 Thai drivers, riders and merchants with AI training
Local modules target more than 3,000 drivers, riders and merchants. The figure is an enrolment ambition, not a completed-training count.
Grab Thailand and OpenAI launched a Thailand-specific version of their GO Forward with AI training programme on 14 October. Grab aims to train more than 3,000 Thai driver, delivery-rider and merchant partners in practical uses of ChatGPT. The number is a participation target; the companies have not reported that 3,000 people have completed the courses.
The local rollout gives the regional partnership a more concrete route for Thai participants. Merchants and restaurant operators are offered a module on using customer insights, visual branding, social content and reviews to attract and retain customers. A second module for drivers and riders covers translation, passenger communication, budgeting, marketing and ideas for additional work. Participants in the driver module will develop a 30-day work and earnings plan.
Grab says the modules will be delivered through GrabAcademy. Drivers, riders and merchants who attend the offline training will receive three months of complimentary ChatGPT Plus access to keep practising after the workshops. That access is tied to attendance; the announcement does not describe a general offer to all Grab partners in Thailand.
The Thailand launch follows a 23 September announcement by Grab and OpenAI of a regional programme aiming to train 30,000 partners across Southeast Asia over two years. That earlier plan began in Singapore and named Thailand as a later market. The 14 October change is the named Thailand rollout, with its local modules, intended audience and attendee access terms. The Thai target of more than 3,000 is part of the wider regional ambition, rather than another 30,000-person programme.
Grab also lists other GrabAcademy courses in personal finance, affiliate marketing and first aid, and says it plans to convert modules into short lessons in the Grab Driver app. Those additions show how the AI sessions fit within a broader partner-training channel. The announcement does not give a timetable for converting each module or a course-completion count.
For Thai merchant partners, the immediate opportunity is structured practice with marketing and customer information. For drivers and riders, the course offers exercises tied to communication and planning. Whether those skills change sales or earnings will require evidence after training, beyond the launch and enrolment target announced this week.
Source: Grab Thailand's 14 October launch announcement. Earlier regional context: Grab's 23 September partnership announcement.
