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# Jurong Point app opens new channel for western Singapore merchants
- URL: https://www.southeastasiaconnect.com/jurong-point-pulse-app-western-singapore-merchants-2026/
- Published: 2026-11-08T15:59:00.000Z
- Updated: 2026-11-09T05:50:53.000Z
- Description: Pulse @ Jurong brings neighbourhood shops, mall tenants, transport information and local events into one digital channel, giving participating businesses another way to reach nearby customers.
- Author: Lars Voedisch
- Tags: News, #google-news

[Jurong Point](https://sg.linkreit.com/malls/jurong-point/?ref=southeastasiaconnect.com) and [Link Asset Management](https://www.laml.com/en/?ref=southeastasiaconnect.com) have [launched Pulse @ Jurong](https://www.prnewswire.com/apac/news-releases/pulse--jurong-launches-as-a-new-digital-community-platform-connecting-everyday-life-across-singapores-west-302932680.html?ref=southeastasiaconnect.com), a Singapore app that brings mall tenants and neighbourhood merchants into one local discovery channel. For participating businesses in the west of the city, the practical change is a way to display offers and services to nearby residents beyond a shopfront or the mall's own footfall.

The [companies said](https://www.prnewswire.com/apac/news-releases/pulse--jurong-launches-as-a-new-digital-community-platform-connecting-everyday-life-across-singapores-west-302932680.html?ref=southeastasiaconnect.com) the platform includes 200 Jurong Point tenants and more than 300 merchants in surrounding neighbourhoods. Users can browse dining and retail options, local activities, transport updates and parking and electric-vehicle charging information. Eligible offers can be claimed and kept in an in-app wallet.

The launch is a local commerce development, rather than evidence of an established regional rollout. Jurong Point said it will assess adoption, sustained engagement and merchant participation before deciding whether the model can be adapted across Link's wider portfolio. It did not report registered users, sales generated or merchant revenue from the app.

The platform was shaped through a focus group and an eight-month closed beta involving 270 people who live or work in western Singapore, according to the companies. Its release describes a potential residential catchment of more than 250,000 people in Jurong West; that figure is not a measure of app adoption.

For smaller merchants, the relevant test is whether the app brings customers who would not otherwise discover them. The companies say participating businesses can showcase offers and run targeted promotions. Those are available features and intended benefits, not measured commercial results.

Pulse @ Jurong is available on Apple's App Store and Google Play. The companies announced the launch on 8 November 2026; user sign-ups at Jurong Point began on 7 November.

## Sources

- [Jurong Point and Link Asset Management announcement, 8 November 2026](https://www.prnewswire.com/apac/news-releases/pulse--jurong-launches-as-a-new-digital-community-platform-connecting-everyday-life-across-singapores-west-302932680.html?ref=southeastasiaconnect.com)