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# Profound names Singapore its Asia Pacific base, with office opening planned
- URL: https://www.southeastasiaconnect.com/profound-singapore-asia-pacific-headquarters-planned-office-2026/
- Published: 2026-11-03T03:54:25.000Z
- Updated: 2026-11-03T03:54:25.000Z
- Description: The AI search marketing company has named a regional base, while its office opening and hiring remain plans.
- Author: Southeast Asia Editorial Team
- Tags: Briefing, Southeast Asia, Technology, Singapore, #sea-section-briefing

[Profound announced](https://www.globenewswire.com/news-release/2026/11/02/3392809/0/en/profound-establishes-singapore-as-asia-pacific-headquarters-as-ai-becomes-the-new-front-door-for-brands.html?ref=southeastasiaconnect.com) Singapore as its Asia Pacific headquarters, saying regional leadership, sales and customer teams will be based there to serve markets including Southeast Asia. For brand and agency teams evaluating AI search suppliers, the immediate change is a named regional base and a plan for closer local contact. The announcement does not show that a new office, team or customer result is already operating.

The company says it will open an office in Singapore's central business district in the fourth quarter of 2026 and plans to hire more than 15 people over the following 12 months. Those are future commitments, not completed hires. The release also says some New York staff will relocate for a year to help build the regional team.

Profound sells tools that help marketers examine how brands appear in AI-generated answers. Its release cites its own analysis of anonymised AI conversations to make the case for regional demand. That analysis is company-reported and does not independently establish how much Southeast Asian brands are spending on AI discovery or what results they will get. Buyers can track whether the planned Singapore office opens, which regional roles are filled and what support becomes available before treating the headquarters announcement as a change in delivery capacity.

## Sources

- [Profound release distributed by GlobeNewswire, timestamped 1 November 2026 at 20:00 ET and datelined Singapore 2 November 2026](https://www.globenewswire.com/news-release/2026/11/02/3392809/0/en/profound-establishes-singapore-as-asia-pacific-headquarters-as-ai-becomes-the-new-front-door-for-brands.html?ref=southeastasiaconnect.com): headquarters announcement, planned office, hiring and company-reported AI-conversation analysis.