Singapore’s Infocomm Media Development Authority says its new Digital Content and Capability Development programme will provide S$48 million over four years to support media professionals and companies creating digital content.
What the programme covers
IMDA describes two pillars: digital-content development and capability development. The first supports content creation and distribution for changing audience habits and formats; the second is intended to build production capability across live action and animation.
The agency also says the programme will support experimentation with AI-assisted workflows for content development, production and localisation. Participating media companies will go through an accreditation exercise before becoming eligible for programme support.
What to watch
The programme now provides a four-year funding framework. Its impact will become clearer as projects are selected and the sector shows how new tools are used in practice.