Singapore’s Infocomm Media Development Authority says its new Digital Content and Capability Development programme will provide S$48 million over four years to support media professionals and companies creating digital content.
What the programme covers
IMDA describes two pillars: digital-content development and capability development. The first supports content creation and distribution for changing audience habits and formats; the second is intended to build production capability across live action and animation.
The agency also says the programme will support experimentation with AI-assisted workflows for content development, production and localisation. Participating media companies will go through an accreditation exercise before becoming eligible for programme support.
Claim boundary
The official announcement establishes the four-year funding envelope and programme structure. It does not yet show how many projects will be funded, the share spent on AI-related work or the commercial and audience results of supported content.