Mynt says its GStocks service reached 1.7 million users in 2025 and accounted for 53% of the online retail stock-market accounts recorded by the Philippine Stock Exchange. The figures put a concrete scale behind the shift from digital payments into retail investing inside the GCash app.
GStocks is offered through broker AB Capital Securities. Users enter through GCash's investment section, complete digital identity checks and can trade Philippine-listed shares without visiting a bank or brokerage branch. Mynt presented the figures at a Shareholders' Association of the Philippines forum focused on retail participation and financial literacy.
The Philippine Stock Exchange's 2025 Stock Market Investor Profile provides the market denominator. It recorded 3.64 million stock-market accounts, up 27.3% from 2.86 million a year earlier. Retail investors held 3.61 million of those accounts, and 3.22 million retail accounts were online. Online retail accounts grew 30.5% year on year.
Those numbers show why mobile distribution matters in the Philippines. A financial application already used for payments can reduce the practical friction of opening an investment account, funding it and returning to it. That does not mean every registered user trades regularly or earns a return, but it does widen the route into formal capital markets.
Mynt also reports 8.8 million registered users for GFunds, its investment-fund service. It says four out of five Philippine unit investment trust fund transactions passed through GFunds in 2025 through partners including ATRAM, BPI Investment Management and Manulife Investment Management. These are company-reported platform figures and should not be read as audited measures of active use or investor outcomes.
The product roadmap extends beyond local shares. Mynt says it is preparing a regulatory-sandbox application for GStocks Global, which would give eligible users access to US-listed stocks. It has also added an AI-based financial guidance feature called Pera Coach. Access to guidance can help users understand unfamiliar products, but suitability, risk disclosure and the quality of advice remain important as the product range expands.
The company connects the platform's growth with financial-literacy work. That link matters because easier onboarding alone does not address volatility, diversification, fees or the possibility of loss. A broader investment marketplace needs clear product explanations and controls that help new investors distinguish saving, diversified funds and direct stock selection.
For Southeast Asia's financial-technology market, GStocks illustrates how a payments platform can become a distribution layer for regulated investment products. The useful evidence is not a promise about financial inclusion. It is the measurable movement of retail accounts online and the share of that market now entering through one mobile ecosystem.
The next test is whether digital access produces sustained, informed participation. Useful measures would include active-account rates, contribution frequency, product mix, complaint levels and the proportion of customers who continue investing through changing market conditions. Mynt has established substantial distribution; the longer-term value will depend on how responsibly that reach is converted into investor activity.
What we checked
Mynt; Philippine Stock Exchange.
Image credit: Mynt.